Cherry Vanilla Launch
For the launch of Captain Morgan Cherry Vanilla, we decided to lean into the nostalgia of the flavor and in doing so, constructed an old school soda shop to highlight the product and cocktails.
Social Launch
On social, we created a catalogue of Cherry Vanilla merch and launched a series of giveaways over the summer. In addition, we partnered with Joe Amabile (aka Grocery Joe) to help us garner excitement.
